Is 2022 STILL all about Authority?

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is here to stay, and that is a good thing!

The quality of Search Results have greatly improved in a lot of industries, and a majority of websites have made a lot of effort to ensure that their E-A-T is improving as part of their SEO strategy.

But the question now is, what about new Authors and subsequently new Web Sites? Is it possible for authors to be considered worthy of the Search Engine Result Pages (SERPs), and receiving any of the traffic from these websites?

The answer is Yes, you can rank in Google Search Results, but it will take time. But, you need to create content that people would like to read, share, and link to from their own websites and even their social profiles.

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